"By the 80s Jean Baudrillard appeared to want to interpret the world in different ways and not to change it. Having already abandoned the role of philosopher as activist and turned away from the kind of work philosophers were expected to do, in his case integrating Marxism and Freudianism in order to revolutionise our self­understanding and effect political change, Baudrillard evolved into a radical sceptic. In doing so he embraced the 80s zeitgeist..."