“The ad featured a simple product shot of BLESS N°00, the name BLESS, and an anonymous telephone contact to Kaag. It inspired only two responses. One from Colette Roussaux, who wanted to stock the wigs at Colette, and one from Martin Margiela’s Patrick Scallon, the house’s communications director from 1993 to 2008, who blessed Kaag and Heiss with a prestigious work opportunity by asking them to develop BLESS N°00 into an accessory for Margiela’s autumn/winter 97–98 collection…”