Sean Monahan is a writer and consultant based in Los Angeles. He co-founded 

 (2010–16), the trend forecasting group best known for coining the term “normcore,” and publishes the newsletter 

"In New York, there’s a hierarchy. At the top are the rich people. And when I say rich I mean rich, full stop. Celebrities are cheesy. The Wall Street guys are bores. Rich people – real rich people – are on top. They abide by the classic formula that there are three ways to get rich. You can inherit it, you can marry it, or in a pinch you can work for it. With real rich people they never tell you which it was. Maybe it was a mix of the three. The real point is that they are rich and they are fabulous and they are fun."